More Details About Brand And Identity
The identity is the fundamental component of a brand and referred to as the logo, but most of the time it is misunderstood as being “the brand”.
There will be cases wherein the expectations and the actual experience of the customers or clients about a brand will be totally different especially when your business and the market will come to engage with each other so it is important that you should have a strong visual identity that is reinforced with a brand that is spread throughout the whole company in order to have a great start in creating a brand.
The brand is considered to be the combined totality of all the market and company interactions and a brand-experience will be created every time your company will be interacting with the market. That is why it should be a consistent experience and not only a positive experience because it is known to be an ongoing process.
From a branding and identity design stand point, the important components are the color palletes, contextual language, image styling, typefaces, and they are needed in forming a collateral part. An effective brand and identity design should involve and extend throughout the whole company from the way a customer service representative will be answering the telephone, to the expression of the policies of the company, to the definition of a set of products, to the market.
You need to know that importance of a brand especially if you have a business that will be opening up some new branches in another location or if you have a rapidly growing business. The personality of the person that is in charge of the business will be accessible to the market without any hesitation just like before, every time the business will start to grow. That is why it is important to transfer the role of experience and engagement to the brand while enclosing the values of the brand during the process.
You should know that all of the businesses and companies have a vision statement that will provide a good impression to all the potential customers and clients of the company. And it is important that the value and vision statement of a company should be translated into process in order for it to have a purpose, it will perform an active role in the business or company if they will be put into actions. A real value for the customer as well as the business or company is provided by a proposition.
You should know that in order to have a strong identity in your company, you should have a strong brand that will strengthen the corporate culture in order to have a better retention of the employees, and also take note that a properly designed and strong corporate culture will result to a better innovation for the company.